ComiConn Trumble CT 2013
It seems the more I write about comic conventions, the more I find to write about. This started off as a three-article series: comics, cons and cosplay; it has turned into a twenty-article series, this one being about the promotion of the comic cons.
Being fairly new to the comic cons (five years or so…I have seen lots of promotions for the cons and I am not new to promotions and the Internet) I can tell you without a doubt if you have an event and you don’t know how to promote it. Not many people are going to come, and I can speak from experience as a small indie record label trying to push and promote my artist, B-Rock. I took this artist to the CowPalace in California in 2007 and spent ten grand. All the biggest Wrestling names were there, and B-Rock had a song for the event: “I Ain’t Going By the Rules.” However, the guy probably thought so many big artists were there that he didn’t have to promote it, or the promoter didn’t know how to promote. Needless to say, it was a disaster. Again, I don’t know if he was relying on just the sheer volume and variety of the people that were going to be there, close to 100 stars in three days, or if he even knew how to promote…but that’s another story.
Going back to the comic cons, over the past few years I have seen all the promotions coming from all the comic cons all over the United States on my Facebook page of which I am a member. I befriended lots of the comic book people as well as the artist and cosplayers communities, and I have not seen anyone promote their comic con as much as—or as well as—the promoter for ComicConn in Connecticut, Mitch Hallock. Again, I have no knowledge of who any of these people are or of how good any of these cons can be; I see them as they come up on my Facebook feed and I look for the ones that are closer to me. Well, for thirty days or more, Mitch Hallock unleashed such a unique firestorm of promotional ads on Facebook that were so ingenious, clever and cool, and it was just about every day. Since I am a self-promoter as well, I would wait every day looking to see what he would come up with next. And now I was looking forward to going to the comic con just to see what he put together.
Within the last week, he was putting vintage comic book covers up like a countdown to the convention, rearranging the words and making them his own. During the countdown, for thirty days, he was creating all of these ingenious ads and posting them on Facebook.
The ComicConn takes place in a nice, small town in Connecticut; it’s a nice family-oriented and fan-oriented time, and that’s how Mitch sold it…well, that’s what it was and more, and Mitch did a great job promoting it and it did live up to the expectation. But now that it’s over, I almost missed all the ads that Mitch was creating that were almost as fun as the con itself, and seeing what he would create the next day. He did a great job, and I am looking forward to that con next year August 15 to 17 2014 a 3 day event not to be missed!
There is a saying, “If you build it, they will come…” but that is not necessarily true. If you refer back to my own personal experience, if you build it, they will come–but you also have to promote the hell out of it, or not a lot of people will come. And a lot of people don’t promote their cons as much, and promoting shouldn’t stop even after the event is over; it is just as important to stay on people’s radar afterwards and make them not forget what a good time they had–with pics and videos and news clippings that the press put out in print and on the web. Promoting the con even months after it is gone, and then weaning into the next year’s con is important…because before you know it, it will be here. Visit the ComicConn Facebook page, https://www.facebook.com/groups/ConnecticutComiCONN/
And if you’re in the TriState area it’s well worth the drive for a nice fun family outing in Connecticut.
By the way, B-Rock also has a comic, and it’s part of a bigger comic plot that I created called “ROCKMAN.” I will be promoting my comic and characters in the upcoming cons as well, and yes, this is me self-promoting my character ahead of time. Look for it at your next Comic Con
This is one article in a 20 part series called Comics, Cosplay and Conventions, that I will be releasing over the next few months…